Our Mission
Rockwall Proud is a community-rooted brand dedicated to celebrating the people, places, and spirit of Rockwall, Texas. Our mission is simple — to inspire hometown pride while giving back to those who serve our community’s most vulnerable. 50% of all merchandise profits go directly to support the Rockwall County Children’s Advocacy Center, helping provide hope, healing, and protection for children and families in need. When you wear Rockwall Proud, you’re not just showing love for where you live — you’re making a difference right here at home.
Our Why
At the heart of Rockwall Proud is a verse that guides everything we do:
“Serve one another humbly in love.” – Galatians 5:13 (NIV)
This simple truth is the foundation of our family’s purpose. The Collins family began Rockwall Proud out of a deep desire to serve our community and share the light of Jesus Christ in everyday ways. We believe that faith isn’t just something we talk about on Sundays — it’s something we live out, right here in the place we call home.
For us, Rockwall isn’t just a beautiful town on a lake. It’s where our family has grown, where we’ve found friendship, and where we’ve seen God’s goodness through the people around us. Our dream is to give back to this community — to lift up others, to encourage kindness, and to remind everyone that love and service still matter deeply.
Every design, every shirt, every act connected to Rockwall Proud is our way of saying thank you — to God, and to this town we love so much. We hope that in all we do, others will not see our family’s name, but the name of the One who gives it all meaning.
